Learning Aid for Use with Basic Marketing
A Marketing Strategy Planning Approach
Irwin/McGraw-Hill (Publisher)
16th Edition
Published on 1. October 2006
Book
Paperback/Softback
978-0-07-322283-7 (ISBN)
More details
Edition
16th ed.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 275 mm
Width: 220 mm
Thickness: 20 mm
Weight
866 gr
ISBN-13
978-0-07-322283-7 (9780073222837)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
University of North Carolina Chapel Hill
Michigan State U East Lansing