Essentials of Marketing
Irwin/McGraw-Hill (Publisher)
12th Edition
Published on 1. February 2010
Book
Mixed media product
978-0-07-739812-5 (ISBN)
More details
Edition
12th ed.
Language
English
Place of publication
United States
Dimensions
Height: 272 mm
Width: 213 mm
Thickness: 20 mm
Weight
1497 gr
ISBN-13
978-0-07-739812-5 (9780077398125)
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Schweitzer Classification
Persons
Author
University of North Carolina Chapel Hill
Michigan State U East Lansing