Essentials of Marketing
A Global-Managerial Approach
William D. Perreault(Author)
Irwin/McGraw-Hill (Publisher)
10th Edition
Published on 1. January 2006
Book
Paperback/Softback
638 pages
978-0-07-293589-9 (ISBN)
More details
Series
Edition
10th ed.
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, unspecified
Dimensions
Height: 277 mm
Width: 212 mm
Thickness: 24 mm
Weight
1510 gr
ISBN-13
978-0-07-293589-9 (9780072935899)
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Schweitzer Classification