Essentials of Marketing
A Global Managerial Approach-IRM
8th Edition
Published on 1. January 2000
Book
Paperback/Softback
978-0-07-289484-4 (ISBN)
More details
Edition
8th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Width: 211 mm
ISBN-13
978-0-07-289484-4 (9780072894844)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification