Essentials of Marketing
12th Edition
Published on 21. December 2009
Book
Paperback/Softback
608 pages
978-0-07-017246-3 (ISBN)
Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
More details
Edition
12th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
col. Illustrations, col. maps
Dimensions
Height: 274 mm
Width: 215 mm
Thickness: 22 mm
Weight
1437 gr
ISBN-13
978-0-07-017246-3 (9780070172463)
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Schweitzer Classification