
Basic Marketing with Connect Plus
Irwin/McGraw-Hill (Publisher)
19th Edition
Published on 7. March 2013
Book
Hardback
978-0-07-780194-6 (ISBN)
Description
Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
More details
Edition
19th ed.
Language
English
Place of publication
United States
Dimensions
Height: 284 mm
Width: 221 mm
Thickness: 28 mm
Weight
1805 gr
ISBN-13
978-0-07-780194-6 (9780077801946)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Michigan State U East Lansing
COLORADO STATE UNIVERSITY
Michigan State U East Lansing