The Essentials of Marketing
A Global Managerial Approach
8th Edition
Published on 1. January 2000
Book
Hardback
978-0-07-117908-9 (ISBN)
More details
Edition
8th ed.
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations
ISBN-13
978-0-07-117908-9 (9780071179089)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification