Essentials of Marketing: Student Package No. 1
8th Edition
Published on 1. August 2000
Book
Hardback
978-0-07-242915-2 (ISBN)
More details
Edition
8th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Dimensions
Height: 274 mm
Width: 215 mm
Thickness: 30 mm
Weight
1360 gr
ISBN-13
978-0-07-242915-2 (9780072429152)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School. Teaches at the Universities of Oregon, Notre Dame, and Michigan State.