Basic Marketing
A Global-Managerial Approach
14th Edition
Book
Hardback
28 pages
978-0-07-240947-5 (ISBN)
More details
Edition
14th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
colour illustrations, maps
Dimensions
Height: 280 mm
Weight
2110 gr
ISBN-13
978-0-07-240947-5 (9780072409475)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification