Basic Marketing
A Global-Managerial Approach
14th Edition
Book
Hardback
28 pages
978-0-07-112110-1 (ISBN)
More details
Series
Edition
14th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
colour illustrations, maps
Dimensions
Height: 280 mm
ISBN-13
978-0-07-112110-1 (9780071121101)
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Schweitzer Classification