Applications in Basic Marketing
12th Edition
Published on 1. August 2001
Book
Hardback
256 pages
978-0-07-561033-5 (ISBN)
Description
A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
More details
Edition
12th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Width: 201 mm
Weight
450 gr
ISBN-13
978-0-07-561033-5 (9780075610335)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
William D. Perreault Jr. | E. Jerome McCarthy
Applications in Basic Marketing 2004-2005
Book
06/2004
16th Edition
McGraw Hill Higher Education
€32.18
Article is exhausted; no reprint