Applications in Basic Marketing 98/99
13th Edition
Published on 1. August 1998
Book
Paperback/Softback
192 pages
978-0-07-561028-1 (ISBN)
Description
This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.
More details
Edition
13th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Weight
340 gr
ISBN-13
978-0-07-561028-1 (9780075610281)
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Schweitzer Classification