Business Economics
Published on 4. March 1999
Book
Paperback/Softback
338 pages
978-0-19-877524-9 (ISBN)
Description
Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.
Reviews / Votes
Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000More details
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Illustrations
numerous figures, tables and boxes
Dimensions
Height: 245 mm
Width: 189 mm
Thickness: 18 mm
Weight
653 gr
ISBN-13
978-0-19-877524-9 (9780198775249)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Introduction ; PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS ; 1. Economic Activity and Value Creation ; 2. The Operation of the Market, Market Forces and Market Equilibrium ; 3. Individual Choices, the Supply of Work, and the Demand for Goods ; 4. The Nature, Purpose, and Objectives of Firms ; 5. The Search for Added Value and the Costs of Production ; PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT ; 6. The Competitive Market Model ; 7. The Monopoly Model and Barriers to Entry ; 8. Oligopoly and Strategic Competition ; PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE ; 9. The Search for Value and the Firm's Investment Decisions ; 10. Value Creation and Sustainable Competitive Advantage ; 11. Value Creation, the Scope of the Firm, and Acquisitions ; 12. Ownership, Management, and the Search for Value ; PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM ; 13. The Search for Value and the Legislative and Regulatory Environment ; 14. The Firm and the Macroeconomic Environment ; 15. Economic Forecasting ; 16. The Search for Value, International trade, and Economic Performance ; Bibliograpjy ; Index