
NO BULL: Object Technology for Executives
William S. Perlman(Author)
Cambridge University Press
Published on 13. May 1999
Book
Paperback/Softback
224 pages
978-0-521-64548-5 (ISBN)
Description
NO BULL Object Technology for Executives is a friendly, insightful introduction to object-oriented (OO) technology. William Perlman has specifically written this book for business executives and managers who have a software development organization within their company or area of responsibility, but have neither the time nor the background necessary to read through manuals and technical publications. The book focuses on the benefits and pitfalls of investing in object technology from a financial and human resources perspective. It also provides a nontechnical understanding of OO terminology, what OO technology is, and how programmers use it. Written clearly and concisely and peppered with humorous cartoons and other informative illustrations, this book is essential to all nontechnical decision-makers. It will also prove helpful to people with a background in other programming models who wish to explore object technology.
Reviews / Votes
'I have every confidence that this book is firmly planted in reality. Managers who read it and take on board what the author says will be better for the company ... it is definitely a book worth the time of managers with inadequate software development background.' Francis Glassborow, CVuMore details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
1 Tables, unspecified; 36 Line drawings, unspecified
Dimensions
Height: 229 mm
Width: 153 mm
Thickness: 16 mm
Weight
370 gr
ISBN-13
978-0-521-64548-5 (9780521645485)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Content
1. Executive summary; 2. How now?; 3. Shootin' the bull; 4. Where's the beef?; 5. Watch your step; 6. The round up; 7. Plowshares and fertilizer; 8. Ridin' the herd; The tail end.