
Building the Agile Business through Digital Transformation
Kogan Page Ltd (Publisher)
2nd Edition
Published on 3. June 2021
Book
Hardback
336 pages
978-1-78966-749-3 (ISBN)
Description
How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.
This majorly revised second edition of
Building the Agile Business through Digital Transformation
contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
Reviews / Votes
"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to."More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Product notice
Cloth over boards
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 26 mm
Weight
920 gr
ISBN-13
978-1-78966-749-3 (9781789667493)
Schweitzer Classification
Other editions
Additional editions

Neil Perkin | Peter Abraham
Building the Agile Business through Digital Transformation
Book
06/2021
2nd Edition
Kogan Page Ltd
€47.60
Shipment within 3-4 weeks

Neil Perkin | Peter Abraham
Building the Agile Business through Digital Transformation
E-Book
06/2021
2nd Edition
Kogan Page Ltd
€42.99
Available for download
Previous edition

Neil Perkin | Peter Abraham
Building the Agile Business through Digital Transformation
Book
01/2021
1st Edition
Kogan Page Ltd
€94.40
Article exhausted; check for reprint
Persons
Author
Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.
Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.
Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.
Content
- Section - ONE: The agile business;
- Section - 01: The key forces for change;
- Section - 02: How digital disrupts;
- Section - 03: What's stopping you?;
- Section - 04: Defining digital transformation and how an agile business is the foundation for it;
- Section - TWO: Fast;
- Section - 05: Operating in the 'ambiguity zone';
- Section - 06: Agile and adaptive methodology;
- Section - 07: The agile innovation process;
- Section - THREE: Focused;
- Section - 08: The role of vision and purpose;
- Section - 09: Agile strategy and planning;
- Section - 10: Linking strategy to execution;
- Section - FOUR: Flexibility;
- Section - 11: Agile structures and resourcing;
- Section - 12: Scaling agility;
- Section - 13: Building the culture to move fast;
- Section - 14: A blueprint for flexibility - autonomy, mastery and purpose;
- Section - 15: Digital-native talent;
- Section - FIVE: Start small, scale fast and the transformation journey - putting it all together;
- Section - 16: Index