The One to One Fieldbook

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.