The Compendium
Pentagram(Author)
Phaidon Press Ltd
Published on 1. September 1993
Book
Paperback/Softback
304 pages
978-0-7148-2812-1 (ISBN)
Description
All of the Pentagram Partners - many internationally famed in their own right - have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, "Knowledge and Method", thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram's hallmark. The book then examines Pentagram's output in everything from product design and architecture to graphics, packaging and art direction, and discusses the importance and implications of the client/designer relationship. The final section of the book outlines Pentagram's structure, personnel and unique working methods. The result is a source book of creative ideas and practical insights for students and professionals alike, documenting one of the most influential design companies in the world today.
More details
Language
English
Place of publication
London
United Kingdom
Illustrations
300 colour and 50 b&w illustrations, index
Dimensions
Height: 324 mm
Width: 244 mm
Weight
2449 gr
ISBN-13
978-0-7148-2812-1 (9780714828121)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Designers thinking: the figurative wit; graphic parody and zeitgeist; storytelling in pictures; looking instead of seeing; product designing. Part 2 Knowledge and method: character development; image as strategy; visual homework; being paid to talk; from A to B; from store to mailbox. Part 3 Fields of work: corporate identity; symbols and logotypes; architect as art director; books and publishers; approaches to retail design packaging; record sleeves; annual reports; the art of the artefact. Part 4 Client varieties: crossing cultures; design for restaurants, design for museums; newspaper design; the shape of sound; unsung heroes. Part 5 The Pentagram Partners: family album; partners' obsessions; vanity publishing.