
Microtrends
Surprising Tales of the way We Live Today
Mark J. Penn(Author)
Penguin Books Ltd (Publisher)
Published on 5. June 2008
Book
Paperback/Softback
448 pages
978-0-14-103538-3 (ISBN)
Description
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques?
Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...
Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...
Reviews / Votes
Bursting with essential information ... produces a picture of the world that confounds preconceptions -- Tim Lott * Sunday Telegraph * Delivers jolt after jolt * Sunday Telegraph * Fascinating ... fun * Independent * An intriguing mix -- Telegraph * Daily * Unrelentingly fascinating * The New York Times * So original ... the range of examples is giddying * Financial Times * Delivers jolt after jolt * Sunday Telegraph *More details
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 26 mm
Weight
533 gr
ISBN-13
978-0-14-103538-3 (9780141035383)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2008
1st Edition
Penguin Books Ltd
€10.99
Available for download
Previous edition
Book
10/2007
Allen Lane
€44.76
Article exhausted; check for reprint
Person
Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.