Play at Work
Companies on the Cutting Edge of Gamification
Adam Penenberg(Author)
Portfolio (Publisher)
Published on 3. October 2013
Book
Hardback
256 pages
978-1-59184-479-2 (ISBN)
Description
Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world's most pressing problems. But according to Adam Penenberg, it's not the games themselves that improve our lives, but rather smart game design and its impact on the brain that can lead us to become immersed in a task we find enjoyable. The individuals and institutions that have used games to achieve this effect are often rewarded with astounding results. Drawing on the latest brain science on attention and engagement plus his own firsthand reporting, Penenberg shows how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways.
More details
Language
English
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 153 mm
ISBN-13
978-1-59184-479-2 (9781591844792)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
10/2013
Portfolio
€16.99
Available for download
Person
Adam Penenberg is the editor of PandoDaily.com, a Web site that follows tech start-ups. He has written for Forbes, the New York Times, Fast Company, Inc., Slate, and Wired among other publications. He is the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves and is a journalism professor at New York University.