Visual Merchandising and Display
4th Edition
Published on 1. January 1998
Book
Hardback
368 pages
978-1-56367-173-9 (ISBN)
Description
This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations, 12 pp colour section
Dimensions
Height: 279 mm
Width: 216 mm
Thickness: 28 mm
Weight
1180 gr
ISBN-13
978-1-56367-173-9 (9781563671739)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Martin M. Pegler
Visual Merchandising and Display
Book
08/2006
5th Edition
Fairchild Books
€95.52
Article is exhausted; no reprint
Person
Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.
Content
* Getting Started: Visual Merchandising and Display Basics - Why Do We Display? - Colour and Texture - Line and Composition - Light and Lighting - Types of Display and Display settings * Where to Display - The Exterior of the Store - Display Window Construction - Store Interiors * What to Use for Successful Displays - Mannequins - Alternatives to the Mannequin - Dressing the Three-Dimensional Form - Fixtures - Dressing Fixtures - Visual Merchandising - Modular Fixtures and Systems in Store Planning - Furniture as Props * Visual Merchandising and Display Techniques - Attention-Getting Devices - Familiar Symbols - Masking and Proscenia - Sales Ideas - Fashion Accessories - Graphics and Signage * Visual Merchandising and Planning - Visual Merchandise Planning - Setting up a Display Shop - Store Planning and Design - Visual Merchandising and the Changing Face of Retail * Related Areas of Merchandising and Display - Point-of-Purchase Display - Exhibit and Trade Show design - Industrial Display - Fashion Shows - Trade Organisations and Sources - Career Opportunities in Visual Merchandising Text Features: Instructors Guide provides lectures, teaching suggestions, and exams