Common-sense Business Strategy

Although many millions of managers have attended seminars or read books on strategy, few actually do manage their businesses strategically. Those that do tend to become millionnaires. Successful managers use strategic common-sense, not complex planning techniques which seem to be the preserve of "planning experts". This book is based on many years of successful experience of advising businesses ranging from household-name multinationals to SMEs and professional partnerships. Barrie Pearson explains what to do, how to do it and where to start. Topics covered include: how to manage strategically, using common-sense; how to lay the foundations for success; how to develop a vision for success; how to overcome obstacles to success; how to develop major alternatives; and how to make the vision reality.