Airline Strategy
1st Edition
Will be published approx. on 30. November 2030
Book
Paperback/Softback
200 pages
978-1-138-22194-9 (ISBN)
Description
Airline Strategy provides a thorough, engaging and stimulating textbook that explores a number of key areas of strategy to airlines through the application of case studies, while focusing on a number of key strategic issues in an up-to-date and detailed way. The key themes of the book are applied theory related to airline strategy itself, including airline strategic analysis and strategy development; the evolution of low-cost carriers towards hybridisation; airline strategic competitive responses; and low-cost subsidiaries, a key global trend, as a strategic and competitive tool.
The book is written primarily for undergraduate and postgraduate students of aviation management around the world, but it will also be of direct interest to practitioners within the industry and involved with airlines.
The book is written primarily for undergraduate and postgraduate students of aviation management around the world, but it will also be of direct interest to practitioners within the industry and involved with airlines.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-138-22194-9 (9781138221949)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
James Pearson has lived and breathed aviation for the past 20 years. He started as a sales and marketing manager for Airline Information, a US-based airline consultancy and conference company. James is now course director for undergraduate aviation management and senior lecturer in airline strategy at Coventry University. Prior to this position, he was senior lecturer at Buckinghamshire New University, teaching predominately airline strategy. James has a PhD in airline strategy from Loughborough University (entitled `The competitive strength of Asian network airlines in competing with low-cost carriers and the use of low-cost subsidiaries'), an MSc Air Transport Management from Cranfield University (full scholarship), and a BSc Air Transport Management from Loughborough University (top of department). He has also worked on projects with Mango Aviation on projects and is a freelance writer on aviation.
Content
contents