Strategic Management
Formulation, Implementation and Control
5th Edition
Published on 1. January 1994
Book
Hardback
624 pages
978-0-256-11362-4 (ISBN)
Description
This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.
More details
Edition
5th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Weight
1580 gr
ISBN-13
978-0-256-11362-4 (9780256113624)
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Schweitzer Classification