Strategic Management

Part 1 Overview of strategic management: strategic management. Part 2 Strategy formulation: defining the company's mission and social responsibility; the external environment; the global environment - strategic considerations for multinational firms; environmental forecasting; internal analysis; formulating long-term objectives and grand strategies; strategic analysis and choice in single or dominant-product businesses - building sustainable competitive advantages; strategic analysis and choice in the multi-business company - rationalizing diversification and building shareholder value. Part 3 Strategy implementation: implementing strategy through short-term objectives, functional tactics, reward system and employee empowerment; implementing strategy through restructuring and reengineering the company's structure, leadership and culture; strategic control and continuous improvement; guide to strategic management case analysis; business week cases - the corporation of the future; generation Y; zap! how the year 2000 bug will hurt the economy; what every CEO needs to know about electronic business - a survival guide; portal combat comes to the net; Yahoo! Compaq's power play; for Lucent, hunting season is about to begin; Lucent's ascent; IBM - back to double digit growth?; how Medtronic sets the pace; remaking Schwab; no slacking in Silicon Valley; the Cendant mess gets messier; Aetna's brave old world; fixing fidelity; loud noises at Bombardier; AT&T-TCI - telecom unbound; Steve Jobs, movie mogul; romancing the Rugrats crowd; the game Sony plays; what does no.1 Dell do for an encore?; Unilever finally knows where it's going - east; Jurgen Scrempp - the auto baron; the shutdown GM needs?; Nissan is back in the mud; Germany - carmakers show the way; reviving GM; Navistar - gunning the engines; P&G's hottest new product - P&G; Lew Platt's fit-it plan for Hewlett-Packard; how Motorola lost its way; how Al Dunlap self-destructed; Gillette's edge; Gillette takes a shave and a big haircut; smoke alarms at RJR; Boeing - fly, damn it, fly; then came Branson; basketball's David Sterne - this time, it's personal; fire and ice and the NHL; the nostalgia boom; the Atlantic century?; traditional cases - McDonald's - has it lost the golden touch?; Kentucky Fried Chicken and the global fast food industry; R. David Thomas, entrepreneur - the Wendy's story; Wendy's (B) - returning to its entrepreneurial roots?; Etrade - America online. Inc.Amazom.com; real network; the US airline industry; Southwest Airlines and Herb Kelleher, entrepreneur; Southwest (B) - a new direction - long-haul flights?; Value Jet flight 592 - restoring confidence in the aftermath of a catastrophic event; Textron Inc and the Cessna 172; the Roche Group - making the right moves in the competitive pharmaceutical industry within a complex and volatile environment; the "emerging" USA education industry - an entrepreneurial frontier?; the Apollo Group, Inc. (University of Phoenix) and John Sperli