Strategic Management: With Powerweb, OLC and Business Week Card
9th Edition
Published on 1. March 2004
Book
Paperback/Softback
978-0-07-111344-1 (ISBN)
Description
Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from long-time adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous "Business Week" short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student.
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 32 mm
Weight
1667 gr
ISBN-13
978-0-07-111344-1 (9780071113441)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
John Pearce | Richard Robinson
Strategic Management
Book
09/2002
8th Edition
McGraw-Hill Education (ISE Editions)
€48.27
Shipment within 15-20 days
Persons
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Content
Part One: Overview of Strategic Management Chp.1 Strategic Management Part Two: Strategy Formulation Chp.2 Defining the Company Mission and Social Responsibility Chp.3 The External Environment Chp.4 The Global Environment: Strategic Considerations for Multinational Firms Chp.5 Internal Analysis Chp.6 Formulation Long-Term Objectives and Grand Strategies Chp.7 Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages Chp.8 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value Part Three: Strategy Implementation Chp.9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chp.10 Implementing Strategy: Structure, Leadership, and Culture Chp.11 Strategic Control and Continuous Improvement