Formulation, Implementation and Control of Competitive Strategy
9th Edition
Published on 1. March 2004
Book
Paperback/Softback
978-0-07-111343-4 (ISBN)
Description
Pearce and Robinson's "Formulation, Implementation and Control, 9e", retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in "Strategic Management, 9e". It continues to have strong support from long-time adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student.
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 200 mm
Thickness: 15 mm
Weight
907 gr
ISBN-13
978-0-07-111343-4 (9780071113434)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
John A. Pearce | Richard B. Robinson
Formulation, Implementation and Control of Competitive Strategy
Book
08/2002
8th Edition
McGraw-Hill Education (ISE Editions)
€45.79
Article exhausted; check for reprint
Persons
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Content
Part One:Overview of Strategic Management 1.Strategic Management Part Two:Strategy Formulation 2.Defining the Company's Mission and Social Responsibility 3.The External Environment 4.The Global Environment: Strategic Considerations for Multinational Firms 5.Internal Analysis 6.Formulating Long-Term Objectives and Grand Strategies 7.Strategic Analysis and Choice in Single-or Dominant-Product Businesses:Building Sustainable Competitive Advantages 8.Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversification and Building Shareholder Value Part Three:Strategy Implementation 9.Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment 10.Implementing Strategy:Structure, Leadership,and Culture 11.Strategic Control and Continuous Improvement