Business Communication
Principles and Applications
Wiley (Publisher)
Published on 6. July 1988
Book
Hardback
768 pages
978-0-471-60715-1 (ISBN)
Description
Completely revised, this new edition of the popular text covers every major aspect of business communication. It includes new chapters on business communication technology and communicating in international business and new material on writing proposals, letters, and memos, while retaining the first draft/critique/revised draft technique so well received in the first edition. The text includes many more questions and exercises, and an appendix on legal and ethical issues in business communication and standard grading symbols. There are also several extended case studies. The previous edition of this book was published in 1984.
More details
Series
Edition
International 2 Revised ed of
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
Ill.
Dimensions
Height: 230 mm
Width: 190 mm
Weight
1276 gr
ISBN-13
978-0-471-60715-1 (9780471607151)
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Schweitzer Classification
Persons
Author
Arizona State University
California State Polytechnic University