The Executive's Guide to Marketing

How executives can use modern marketing innovations to impact revenue growth Executives are time starved and data hungry. The Executive's Guide to Marketing uses the latest data visualization techniques-data graphics, infographics, and provocative illustrations-to convey the maximum amount of information with the minimal time commitment by the reader. With a step-by-step approach, The Executive's Guide to Marketing explains different marketing practice, highlights how fast-growing companies are harnessing the technique, visualizes data associated with the technology/practice, and provides unfiltered executive-to-executive counsel on how to best measure top-line impact.
Helps executives get ahead of the trends by exploring essential marketing innovations, demonstrating how to best measure their top-line impact, and identifying how they relate to revenue performance management Details what questions to ask when assessing the performance of marketing and sales departments Explains how an executive can move marketing levers now to knowingly impact revenue several quarters out The Executive's Guide to Marketing helps executives get ahead of the pace of change by holding modern marketing innovations against a universal standard: their ability to impact revenue growth.