
The Business Cohesion Model
Roger Payne(Author)
CGW Publishing
Published on 1. June 2013
Book
Paperback/Softback
196 pages
978-1-908293-25-1 (ISBN)
Description
What is The Business Cohesion Model? It is a concept based on the basic premise that no individual is perfect. Thus, all organisations are made up of imperfect people. The imperfections vary and have different effects on the performance of the business. The aim of The Business Cohesion Model is to minimise these organisational imperfections by aligning people and teams within the brand.
If you agree with the imperfection argument, then you have taken the first step in addressing what is necessary for an organisation to achieve optimum brand performance. Everybody, irrespective of their position or status, has a duty and responsibility to develop, deliver and sustain the brand offering of the business.
The Business Cohesion Model takes you through a sequence of topics, each encouraging you to think about the different issues that face your business. It will challenge and test any preconceived beliefs, values and operational standards, so be prepared, and willing, to follow your instincts as you develop your own ideas and your own Business Cohesion.
More details
Language
English
Place of publication
United Kingdom
Publishing group
Genius Media
Product notice
Paperback (trade)
Illustrations
black & white illustrations
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 11 mm
Weight
261 gr
ISBN-13
978-1-908293-25-1 (9781908293251)
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Schweitzer Classification