Public Relations
What Research Tells Us
1st Edition
Published on 10. August 1987
Book
Hardback
152 pages
978-0-8039-2950-0 (ISBN)
Description
Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.
More details
Series
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
361 gr
ISBN-13
978-0-8039-2950-0 (9780803929500)
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Schweitzer Classification
Content
Introduction
The Nature of the Beast
Major Research Methods
The Major Research Findings of Applied Research
Beyond Common Sense
Research Undone (What They Failed To Study)
An Emerging Paradigm
General System Theory
The Nature of the Beast
Major Research Methods
The Major Research Findings of Applied Research
Beyond Common Sense
Research Undone (What They Failed To Study)
An Emerging Paradigm
General System Theory