Our Turn!
The Ultimate Start-up Guide for Female Entrepreneurs
Published on 16. September 2005
Book
Paperback/Softback
284 pages
978-1-897597-47-7 (ISBN)
Description
"Our Turn!" is an exciting and unique new guide for women wanting to succeed in business. If you want to learn how to raise funds for a new venture, construct a business plan from scratch, understand a balance sheet, or tackle the daunting world of PR, this book is for you. With information on finding the financial backing for start-ups, how to pitch for business and breaking through the glass ceiling, "Our Turn"! deals with issues that are simply not covered in other business books, making it a must-have for any woman looking to make her way in the business world or start her own business. "Our Turn"! contains essential information for a woman in business and takes a closer look at the ways in which men and women differ, and shows how these differences can be used to a woman's advantage. There are surprisingly few books on entrepreneurship directly aimed at women, but this book aims to change that, with extensive research into all aspects of women's involvement in business and invaluable information on some of the fundamentals of setting up, and running, a business.
The book includes first-rate advice and opinions from top business women, such as Anita Roddick, Martha Lane Fox, and Nicola Horlick, who show how gender has played a part in their journeys, and how they have made it to the top in the often male-dominated world of business. There are also top tips from an expert in the field of PR and essential advice on the invaluable art of networking. Produced in association with the Women in Business team at HBOS, "Our Turn!" is intended to encourage women to strike out and take a different approach to business, rather than conform to the conventional strategies and styles often instigated and developed by men. After all, with all of the gender-specific skills women can bring to business, their approaches can prove highly profitable both for themselves and the economy as a whole. If you're looking to start your own business and develop your entrepreneurial skills, then "Our Turn" will help guide you along the path to success.
The book includes first-rate advice and opinions from top business women, such as Anita Roddick, Martha Lane Fox, and Nicola Horlick, who show how gender has played a part in their journeys, and how they have made it to the top in the often male-dominated world of business. There are also top tips from an expert in the field of PR and essential advice on the invaluable art of networking. Produced in association with the Women in Business team at HBOS, "Our Turn!" is intended to encourage women to strike out and take a different approach to business, rather than conform to the conventional strategies and styles often instigated and developed by men. After all, with all of the gender-specific skills women can bring to business, their approaches can prove highly profitable both for themselves and the economy as a whole. If you're looking to start your own business and develop your entrepreneurial skills, then "Our Turn" will help guide you along the path to success.
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Persons
Alpesh B. Patel is the founding director of Agile Partners Asset Management, one of the best performing hedge funds in the world in 2004. In 2005 he was made International Dealmaker for the UK Government's Global Entrepreneur Programme within UK Trade and Investment. In that role he is responsible for searching intellectual property in India of outstanding value and making it investment ready with a UK angle. His business interests include founding director of InvestingBetter.com, a non-executive Chairman of Aranca, a director and shareholder in WorldSpreads Plc and director and shareholder of Pinnacle Capital. Alpesh is a founding board member of TiE-UK and has been Visiting Fellow in Business & Industry, Corpus Christi College, Oxford University. He is involved with several Oxford Business School Committees. Alpesh has written a weekly column in the Financial Times and is a regular markets and business commentator on CNBC Asia, CNN and the BBC. He also co-hosted a weekly show for 3 years on Bloomberg TV. Alpesh is on the UK-India Roundtable, established by the UK and Indian Prime Ministers to examine how to expand all facets of bilateral relations. He is also on the board of the Indo-British Partnership and a Trustee of Chatham House. Alpesh is the author of 10 investment and business books translated into 6 languages. He has a degree in Philosophy, Politics, Economics from Oxford University and in Law from King's College, London and is a non-practicing barrister. Nikki Royston is a freelance writer, based in Vancouver. After becoming disheartened by the male-dominated workplace, she took the decision to begin working for herself. Nikki has edited women-focussed websites, including the 'Mothers Who Think' site, and www.the-bag-lady.co.uk, a global directory of women in business. She has three children, two of whom were born in the first three years of setting up her own business/working for herself, proving that business and domestic life can work together. Nishika Patel has a Masters Degree in Journalism and has experience in international journalism. She has formerly interned at Bloomberg in London and is currently a full-time journalist.
Content
About the authors Foreword Preface Introduction 1 - That men are from Mars and women are from Venus 2 - Starting out 3 - Finance for growth 4 - Networking 5 - Pitching for business 6 - True stories 7 - Media coverage 8 - The glass cliff aka the poison chalice aka the double-edged sword 9 - Being a bitch: tough business decisions 10 - Baby, baby Conclusion Appendices - VC deal components - Accounting definitions - Sample press release - Collection policy - Alphabetical list of UK networks - Positions held by women in companies in the FTSE Indices Index