
Expect the Unexpected
Finding Opportunity in Unexpected Business Results
Richard Parsons(Author)
Archway Publishing
Published on 27. June 2021
Book
Paperback/Softback
100 pages
978-1-6657-0770-1 (ISBN)
Description
A serious disruption will happen in every business-it's not a question of if but when. If the disruption is big enough, it can destroy you, but it can also give you the opportunity to succeed beyond previous achievements.
For instance, no one predicted the impact of the COVID-19 pandemic, but it has destroyed some companies and helped others.
Richard Parsons, the former corporate controller for M&M/Mars and a faculty member at Texas A&M University - Texarkana, shares case studies that exemplify how to deal with surprising situations in this book. He highlights best practices such as:
¿ Be close to the customer. Too often, we focus on competitors when it's customers that end up surprising us. Their tastes and preferences change quickly.
¿ Focus on what you can control. Especially in the short term, don't expect things to turn out like you planned. Owners and executives can get caught up with enthusiasm or despair over short-term results and lose discipline and direction.
On the surface, these ideas and many others may seem simple, but that is exactly why they are so powerful. When you get the fundamentals right, you have the foundation on which other ideas can succeed.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 6 mm
Weight
118 gr
ISBN-13
978-1-6657-0770-1 (9781665707701)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2021
Archway Publishing
€3.49
Available for download
Person
Richard D. Parsons, Ph.D. is Professor Emeritus in Counselor Education at West Chester University. He has authored or co-authored over 100 books, book chapters, and professional articles. He has over 40 years of university teaching experience and has had a private clinical practice for more than 40 years.