Contemporary Issues in Marketing and Consumer Behaviour
Published on 18. March 2009
Book
Hardback
232 pages
978-0-7506-8739-3 (ISBN)
Description
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Primary: Advanced undergraduates and postgraduates studying contemporary issues in marketing modules (core reading)
Secondary: Advanced undergraduates and postgraduates studying modules including: marketing theory, marketing research, marketing ethics and social responsibility, macro-marketing, advertising /marketing communications, consumer behaviour (recommended reading)
Secondary: Advanced undergraduates and postgraduates studying modules including: marketing theory, marketing research, marketing ethics and social responsibility, macro-marketing, advertising /marketing communications, consumer behaviour (recommended reading)
Dimensions
Height: 246 mm
Width: 189 mm
Weight
476 gr
ISBN-13
978-0-7506-8739-3 (9780750687393)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Elizabeth Parsons | Pauline Maclaran | Andreas Chatzidakis
Contemporary Issues in Marketing and Consumer Behaviour
Book
07/2017
2nd Edition
Routledge
€259.98
Article exhausted; check for reprint
Persons
Content
Theoretical and Practical Context:
1 Introduction: Marketing in the Contemporary Organisation;
2 - A History of Marketing Thought;
3 - Postmodern Marketing and Beyond;
Socio-Cultural Context:
4 - Arts Marketing;
5 - Building Brand Cultures;
6 - Marketing Collectives;
7 - Gender, Marketing and Consumer Behaviour;
Ethical and Political Context:
8 - Ethical Debates in Marketing;
9 - Sustainable Marketing and the Green Consumer;
10 - Social Marketing and Consumer Citizenship;
Technological Context:
11 - New Technologies of Marketing Research;
12 - The Global Consumer: Future Challenges and Prospects for Marketing
1 Introduction: Marketing in the Contemporary Organisation;
2 - A History of Marketing Thought;
3 - Postmodern Marketing and Beyond;
Socio-Cultural Context:
4 - Arts Marketing;
5 - Building Brand Cultures;
6 - Marketing Collectives;
7 - Gender, Marketing and Consumer Behaviour;
Ethical and Political Context:
8 - Ethical Debates in Marketing;
9 - Sustainable Marketing and the Green Consumer;
10 - Social Marketing and Consumer Citizenship;
Technological Context:
11 - New Technologies of Marketing Research;
12 - The Global Consumer: Future Challenges and Prospects for Marketing