Strategic Management

Reviews / Votes

"An excellent introduction to the field of business strategy, which can be used at both the undergraduate and graduate levels. The book defines key concepts by using up-to-date examples and case studies that students will find interesting and relevant." -- Peter Schneider "The varieties of levels of strategic analysis (reading, real-time case, traditional case) make the Parnell text perhaps the most flexible and adaptable strategic management text on the market." -- Keith Harman "The case analysis questions provide the student with a clear roadmap to completing a comprehensive strategic analysis, from defining the industry through identifying and choosing strategic alternatives, and determining how to measure their success in practice." -- Jim Whitney "The biggest advantage I see in the text is that it is readable. The undergraduate students do not have the problems caused by other textbooks." -- Robert Gulbro "The writing style is the biggest asset of the text. In addition, the multiple examples on a topic allow students to receive different points of view to understand these concepts." -- Edward Renshler