Design/Redesign
Interactive Guide to Desktop and Online Publishing
Book
Mixed media product
256 pages
978-0-471-14194-5 (ISBN)
Description
This is an interactive introduction to design principles, exploring both traditional print and online platforms. This book and software package uses a visual approach with before-and-after photos to demonstrate design concepts. The CD-ROM includes: interactive templates and exercises to try out design techniques; a complete set of commercial fonts; design templates, elements and online design examples; and a resource library of extra fonts and designs available for phone purchase.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-0-471-14194-5 (9780471141945)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
PERSPECTIVE; Why Design / Redesign?; From Writer to Designer; Ten Ways Design Helps You Succeed; The Importance of Projecting a Consistent Image; INTRODUCING THE TOOLS OF THE TRADE; How Layout and White Space Work; How Type Works; How Color Works; Designing with Ink and Paper; Designing for the Internet; Ways to Improve Your Print and On-Screen Communications; CASE STUDY; One Company, Five Images; Using the Heritage Image to Appeal to Those in Search of the Past; Using the Eurostyle to Appeal to Contemporary Buyers; Experimenting with Other Images and Moving Forward on Your Own; Index.