Design to Sell
Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces
Published on 15. March 2006
Book
Paperback/Softback
288 pages
978-0-7356-2260-9 (ISBN)
Description
Gain the competitive edge as you:
Plan for marketing success with Roger's easy-to-use worksheets and templates
Craft compelling messages that engage your reader's full attention
Master basic design principles and exploit the power of color, type, and graphics like the pros
Learn insider techniques that make your marketing materials credible, recognizable, and reusable
Choose the most effective medium and distribution method to match your needs and budget
Companion Web site includes:
Copywriting and design resources
Downloadable worksheets and templates
Numerous examples of effective design
Plan for marketing success with Roger's easy-to-use worksheets and templates
Craft compelling messages that engage your reader's full attention
Master basic design principles and exploit the power of color, type, and graphics like the pros
Learn insider techniques that make your marketing materials credible, recognizable, and reusable
Choose the most effective medium and distribution method to match your needs and budget
Companion Web site includes:
Copywriting and design resources
Downloadable worksheets and templates
Numerous examples of effective design
More details
Person
Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.
Content
Perspective on marketing using design Working with Publisher Publisher at work Wrapping it up