Scaling the Tail
Managing Profitable Growth in Emerging Markets
Published on 14. January 2014
Book
Paperback/Softback
163 pages
978-1-349-57200-7 (ISBN)
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
More details
Edition
2015 ed.
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Bibliography
Dimensions
Height: 216 mm
Width: 140 mm
ISBN-13
978-1-349-57200-7 (9781349572007)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Seung Ho Park | Gerardo R. Ungson | Andrew Cosgrove
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Managing Profitable Growth in Emerging Markets
Book
08/2015
Palgrave Pivot
€53.49
Shipment within 10-20 days
Persons
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China.
Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA.
Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA.
Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.