The Discourse of Digitised Emotions
1st Edition
Will be published approx. on 16. October 2026
Book
Hardback
272 pages
978-1-041-22684-0 (ISBN)
Description
This volume explores how emotions are constructed, expressed, and commodified in digital environments through language and discourse.
Examining the multifaceted nature of online emotional communication across personal, intersubjective, and collective dimensions, an international and interdisciplinary group of authors analyse diverse digital contexts, from WhatsApp conversations and TikTok videos to online mourning practices and food imagery, using frameworks from pragmatics, discourse analysis, and digital communication studies. Organised into three sections - Personal Area, focusing on individual emotional expression, Intersubjective Area, examining emotions in sustained online interactions, and Collective Area, exploring emotions in group identity formation - the book provides new perspectives on how digital technologies are reshaping our emotional landscapes in the 21st century.
This volume will offer valuable insights for researchers, educators, and students in communication studies, sociolinguistics, digital media and digital marketing.
Examining the multifaceted nature of online emotional communication across personal, intersubjective, and collective dimensions, an international and interdisciplinary group of authors analyse diverse digital contexts, from WhatsApp conversations and TikTok videos to online mourning practices and food imagery, using frameworks from pragmatics, discourse analysis, and digital communication studies. Organised into three sections - Personal Area, focusing on individual emotional expression, Intersubjective Area, examining emotions in sustained online interactions, and Collective Area, exploring emotions in group identity formation - the book provides new perspectives on how digital technologies are reshaping our emotional landscapes in the 21st century.
This volume will offer valuable insights for researchers, educators, and students in communication studies, sociolinguistics, digital media and digital marketing.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Academic, Postgraduate, and Undergraduate Advanced
Illustrations
29 s/w Photographien bzw. Rasterbilder, 56 s/w Tabellen, 29 s/w Abbildungen
56 Tables, black and white; 29 Halftones, black and white; 29 Illustrations, black and white
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-041-22684-0 (9781041226840)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Alejandro Parini is Dean of the Faculty of Languages and Professor of English Linguistics at Belgrano University, Argentina. He is a member of the Argentine Academy of Letters and a Fellow of the Royal Society of Arts (UK). He also serves on the scientific and academic boards of Intercultural Pragmatics and Revista de Estudios del Discurso Digital. His research interests focus on digital discourse, and his recent publications include Introduccion al estudio del discurso digital en espanol, and The Discursive Construction of Place in the Digital Age.
Francisco Yus is full professor at the University of Alicante, Spain. He has applied pragmatics to Internet-mediated communication (Ciberpragmatica, 2001; Ciberpragmatica 2.0., 2010; Cyberpragmatics, 2011; Smartphone Communication, 2022; Emoji Pragmatics, 2025). He has also published on irony and humour (Humour and Relevance, 2016; Pragmatics of Internet Humour, 2023). He is also editor (with Chaoqun Xie) of the journal Internet Pragmatics.
Francisco Yus is full professor at the University of Alicante, Spain. He has applied pragmatics to Internet-mediated communication (Ciberpragmatica, 2001; Ciberpragmatica 2.0., 2010; Cyberpragmatics, 2011; Smartphone Communication, 2022; Emoji Pragmatics, 2025). He has also published on irony and humour (Humour and Relevance, 2016; Pragmatics of Internet Humour, 2023). He is also editor (with Chaoqun Xie) of the journal Internet Pragmatics.
Content
Introduction; 1. The circulation of emotions in online discourse Part 1: Personal area 2. Generational shifts and emotional expression in emoji use by peninsular Spanish WhatsApp users: A sociolinguistic analysis; 3. Artificially affective: Discourse, emotions, and the production of empathy in human-AI interaction; 4. Relevance of food-tease: Impressions and emotions; 5. Collective emotions and appraisal criteria in digital commemorations on Instagram Part 2: Intersubjective area 6. From clickbait to rage bait: Pragmatics and the monetization of emotions on TikTok; 7. "Sin ti no soy nada ?????????????? es que no lo entiendes" ("I'm nothing without you ?????????????? you just don't understand"): Emotions, graphicons, and gender in online grooming discourse; 8. Shedding crocodile tears: Authenticity and affective stance on YouTube; 9. Emoji as a resource for negotiating interpersonal meaning in the comment threads of video lectures Part 3: Collective area 10. Communicative toxicity and affective polarization in digital environments: A case study of The Guardian and La Vanguardia's abandonment of the social network X; 11. Making digitised emotions and identities legible: Humour, stance, and teacher futurity in meme narratives; 12. Connected yet alone: Discursive constructions of loneliness in young adults; 13. Online 'anti-mourning' and the metapragmatics of schadenfreude; Index