International Business
Strategy and the Multinational Company
1st Edition
Published on 13. August 2009
Book
Hardback
500 pages
978-0-415-80057-0 (ISBN)
Description
This book covers the same material and more when compared with other international business texts, yet it is priced for the student's pocketbook.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Paper over boards
Illustrations
15 farbige Abbildungen, 44 s/w Tabellen, 5 farbige Zeichnungen
Text design based on Media Today; 5 Line drawings, color; 44 Tables, black and white; 15 Illustrations, color
Dimensions
Height: 279 mm
Width: 216 mm
Weight
1678 gr
ISBN-13
978-0-415-80057-0 (9780415800570)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
K. Praveen Parboteeah | John B. Cullen
International Business
Perspectives from developed and emerging markets
Book
07/2017
2nd Edition
Routledge
€483.61
Article exhausted; check for reprint
Persons
John B. Cullen is a Professor in the Department of Management, Washington State University
K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater
K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater
Content
Part One Introduction 1. Competing in the Global Marketplace 2. Strategy and the MNC Part Two The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part Three The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part Four Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part Five Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC