Professional Ship Management

Part 1 Introduction. Part 2 Ship management: introduction; ship management defined; ship management - a historical review; the rationale for outsourcing ship management; the economics of vertical disintegration and outsourcing; organisational structures; services offered by ship management companies; legal aspects of ship management; ship management market structure; organisational behaviour in ship management; total quality in ship management; information technology and ship management; the International Ship Managers Association. Part 3 Marketing ship management: introduction; the marketing of ship management services; the ship management service and service quality; pricing ship management services; location and distribution; promotion internal marketing and human resource management; process and physical evidence. Part 4 Ship manager-client relationships: introduction; marketing and exchange relationships; relationship marketing; applying relationship marketing to ship management services; conceptual design and methodology; elements of ship management relationships; strategic relationship groups in ship management; profiles of relationship groups; profiles with client company characteristics; frequency of communication; implications for ship manager-client relationships. Part 5 Ship manager selection and evaluation: introduction; the importance of selection criteria; selection criteria in services; selection criteria in shipping and transport; ship manager selection and performance evaluation; a process model for decision, selection and evaluation. Part 6 Competitive advance in ship management: introduction; competition in ship management the competitive structure of the ship management market; strategies for competitive advantage; the sustainability of competitive advantage. Part 7 Strategy in ship management: introduction; establishing a strategic direction; diversification in ship management; coalitions and competitor alliances; international market strategy; mergers and acquisitions; performance measurement. Part 8 Conclusion: introduction; ship management service solutions; markets, location and entry; problems and panaceas; client relationships; client needs and expectations; the sustainability of competitiveness; strategic directions; professional ship management - marketing and strategy.