Digital Enablement And Innovation In China: A Casebook
A CASEBOOK
Published on 25. March 2019
Book
Hardback
184 pages
978-981-327-635-2 (ISBN)
Description
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
More details
Edition
Large type / large print edition
Language
English
Place of publication
Singapore
Singapore
Target group
Professional and scholarly
College/higher education
Edition type
Large type / large print edition
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 15 mm
Weight
423 gr
ISBN-13
978-981-327-635-2 (9789813276352)
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Schweitzer Classification