The Business Environment
5th Edition
Published on 16. December 2005
Book
Paperback/Softback
544 pages
978-0-07-710990-5 (ISBN)
Description
The new edition of 'The Business Environment' builds on all of the strengths of the previous edition, whilst expanding coverage on social responsibility, ethics, banking systems, money markets and the natural environment. A new contents list reflects the order in which most business environment courses are taught, and new case studies and coverage of key areas bring the book right up-to-date.
More details
Edition
5th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 188 mm
Thickness: 24 mm
Weight
930 gr
ISBN-13
978-0-07-710990-5 (9780077109905)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Adrian Palmer is Professor of Services Marketing, University of Gloucestershire, Cheltenham, UK. Bob Hartley is Associate Dean, Northampton Business School, University of Northampton, UK.
Content
Part 1 - Contexts
1What is the business environment?Part 2 - The Macro-Environment
2The Political Environment
3The Social and Demographic Environment
4The Technological and Information Environment
5The Legal Environment
6 Social Responsibility
Part 3 - Firms
7Types of Business Organizations
8Organizational Objectives, Growth and Scale9 The Internal Environment
Part 4 - Markets
10The Competition Environment
11The National Economic Environment
12 The International Business Environment
Part 5 - Bringing it Together - Environmental Analysis
13 The Dynamic Business Environment
14 Case Studies
1What is the business environment?Part 2 - The Macro-Environment
2The Political Environment
3The Social and Demographic Environment
4The Technological and Information Environment
5The Legal Environment
6 Social Responsibility
Part 3 - Firms
7Types of Business Organizations
8Organizational Objectives, Growth and Scale9 The Internal Environment
Part 4 - Markets
10The Competition Environment
11The National Economic Environment
12 The International Business Environment
Part 5 - Bringing it Together - Environmental Analysis
13 The Dynamic Business Environment
14 Case Studies