Marketing Channel Strategy
International Student Edition
8th Edition
Published on 11. February 2016
Book
Paperback/Softback
496 pages
978-1-292-06046-0 (ISBN)
Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience-for you and your students. Here's how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience-for you and your students. Here's how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
More details
Other editions
New editions
Robert Palmatier | Louis W. Stern | Adel I. El-Ansary
Marketing Channel Strategy
An Omni-Channel Approach
Book
07/2019
9th Edition
Routledge
€117.60
Shipment within 15-20 days
Additional editions
Robert Palmatier
Marketing Channel Strategy
Book
07/2017
8th Edition
Routledge
€230.27
Withdrawn from sale
Book
06/2015
8th Edition
Pearson
Unfortunately, price unknown
No shipping information available
Book
01/2014
8th Edition
Prentice Hall
€167.13
Shipment within 15-20 days
Previous edition
Anne Coughlan | Erin Anderson | Louis W. Stern
Marketing Channels: Pearson New International Edition
Book
07/2013
7th Edition
Routledge
Unfortunately, price unknown
No shipping information available
Persons
Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA.
Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.
Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.
Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.
Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.
Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.
Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.
Content
Part I: Introduction 1. Understanding Channel Strategies Part II: Designing Channel Strategies 2. End-User Analysis: Segmenting and Targeting 3. Channel Analysis: Auditing Marketing Channels 4. Make-or-Buy Channel Analysis 5. Designing Channel Structures and Strategies Part III: Channel Structures and Strategies 6. Retailing Structures and Strategies 7. Wholesaling Structures and Strategies 8. Franchising Structures and Strategies 9. Emerging Channel Structures and Strategies Part IV: Implementing Channel Strategies 10. Managing Channel Power 11. Managing Channel Conflict 12. Managing Channel Relationships 13. Managing Channel Policies and Legalities 14. Managing Channel Logistics