Business Law
A Complete Guide for Students of Business and Marketing
Published on 27. February 1989
Book
Paperback/Softback
244 pages
978-0-434-91505-7 (ISBN)
Description
This is an introduction to marketing law which is aimed at students of the Institute of Marketing (Certificate), the Institute of Purchasing and Supply and the Institute of Chartered Secretaries and Administrators. It accommodates the latest changes to the syllabuses and covers civil and criminal law, the law of contracts, sale of goods, agency, patents, copyrights, trademarks and passing off, commercial disputes, negotiable instruments, product descriptions and advertising, product safety, prices, consumer credit, monopolies, mergers, restrictive trade practices and competition, data protection, trade bodies and self protection.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Weight
32 gr
ISBN-13
978-0-434-91505-7 (9780434915057)
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Schweitzer Classification
Other editions
New editions
Book
01/1992
2nd Edition
Butterworth-Heinemann
€21.07
Article exhausted; check for reprint
Content
An outline of the English legal system; contract; sale of goods and supply of services; agency; the protection of intellectual property; bills of exchange and other negotiable instruments; criminal liability in business; product descriptions and advertising; product safety; prices; consumer credit; monopolies, mergers, restrictive trade practices and competition; data protection; trade bodies and self-regulation; institutions and organizations concerned with marketing law and practice.