Better Vision

The history of modern eyeglass lenses started back in
1912, the year in which Carl Zeiss presented a revolutionary
lens design developed on a sound, scientific
basis under the Punktal brand name. For millions of
eyeglass wearers, this opened up totally new insights
into the visible world. The hitherto unparalleled optical
quality of Punktal also helped the Carl Zeiss
Eyeglass Lenses division to achieve a breakthrough
on the economic front. This book examines the division'
s evolution - from its humble beginnings in Jena
to the founding of Carl Zeiss Vision GmbH, one of
the world's biggest eyeglass lens manufacturers with
almost 10,000 employees. The reader is taken on a
journey through the history of eyeglass lenses, during
which our understanding of human vision is fundamentally
transformed. Numerous innovations testify
to the vast amount of technical knowhow incorporated
in eyeglass lenses. The book invites the reader
to rediscover the world of eyeglass lenses - to see
them no longer as everyday objects, but as high-tech
products whose evolution is still far from over in the
21st century.