Strategy Is Not Enough

How does strategy produce results? It is only through project execution that strategy actually gains traction-in creating new products, new infrastructure, expanding markets, recreating value chains, and transforming processes. The World Bank confirms the importance of projects-which in 2009 are estimated to equate to $12 trillion, or one-fifth of the world's GDP. So it's time to get serious about projects. Through thorough analysis of dozens of organizations around the world, Strategy is Not Enough reveals how successful businesses and government agencies drive better results and achieve value. Strategy is Not Enough identifies the practical steps to implement a new project management solution that fits your organization; yields increased revenue, stakeholder value, and marketshare; and achieves better business integration, agility, communication, and learning.
Shows how good project management practices lead to real business improvement Includes the nuts-and-bolts of project management, particularly best practices that work for companies big and small Authored by professionals from the Project Management Institute, the leading association for project management professionals with more 400,000 members globally Published by the Project Management Institute, the world's leading project management association, which has impacted more than one million practitioners, businesses, governments, students, and training organizations through its forty-year history, this book is essential for executives who are committed to real, lasting change.