Conscience Economy

Reviews / Votes

"Following the principle that each generation leaves its own unique stamp on the world, media expert Overman examines the challenges and opportunities which today's young people pose for business. As he explains, this generation believes it can and must make the world better, and expects business and government to do the same... Overman's definition of an effective brand is perhaps his most valuable contribution. Using this as a benchmark, he explains how to capitalize on essential brand qualities and discover new brand management objectives. This lucid business guide persuasively argues that businesses, like it or not, will have to make fundamental changes in how they operate in the decades to come." --Publishers Weekly "...many of his points are good: companies can no longer be complacent, and people need to be alert to new ideas and threats from beyond their own sector." --The Financial Times "Brilliant! Overman's keen observation of emerging trends in technology, social awareness, and astute consumerism deconstructs the tired canard that business is pitted against its community, employees, or society. The Conscience Economy objectively builds an overwhelming case that a company's brand derives its relevance, power, and vulnerability from the sum of the firm's actions." --Jeff Clarke, CEO, Kodak "A compelling read, like a travelogue full of observations that invite us to experience profound changes happening across different cultures around the world. Our company mission is protecting and connecting people to the things that matter most, so Overman's connectivity points ring especially true for me. The Conscience Economy is full of provocative insights, fresh ideas, and practical advice for any business." --Jerri DeVard, Chief Marketing Officer, ADT Security "I love the energy of The Conscience Economy and the inevitable truths that Overman so masterfully weaves into every page. Overman takes us on a journey into the myriad of ways in which this growing awareness is already shaping our world and has the potential to create a new reality where every business conducts itself in a fundamentally different way. A must-read for everyone who is considering how they can steer themselves and their business towards a more sustainable and balanced world." --Alex Willcock, CEO, VisualDNA "The Conscience Economy makes a rich, compelling case for why it's no longer just enough to do well - if we want to succeed in life, we also have to do good. Whether you're motivated by conscience or profit, this book will show you how you can tap into the conscience economy to grow your business, create a positive impact in the world, and wake up smiling." --Nathalie Nahai, author, Webs of Influence "Steven Overman, in his unparalleled energetic style, introduces us to the rise of the Conscience Economy. Full of bold ideas and useful advice, The Conscience Economy is a provocative read suggesting that businesses and brands should stand out as 'emblem of all that the emergent culture holds dear.'" --Dominque Lauga, PhD, Senior Lecturer, Cambridge Judge School of Business