Affective Rhetorics
Reembodying Circulation in Digital Spaces
Will be published approx. on 20. August 2026
Book
Paperback/Softback
182 pages
978-1-64336-695-1 (ISBN)
Description
Illuminates how power circulates through affective networks and digital infrastructures
In March 2013, 19-year-old Tunisian citizen Amina Sboui posted two photographs on social media-topless with feminist slogans written on her chest-in response to policies curtailing women's rights. Her post sparked a series of feminist protest events that would become the subject of news articles, blogs, and social media posts around the globe. As the images and commentary circulated online, so too did bodily related rhetorics.
In Affective Rhetorics Jessica L. Ouellette uses this movement to explore how affect-bodily associations, responses, reactions, and orientations-drives digital discourse and reshapes our social and bodily relations online. Using the tools of transnational feminist rhetoric, Ouellette investigates the affective economies that underpin the circulation of rhetoric and power across digital platforms, revealing how feeling operates as both fuel and currency. By identifying the affective energies that sustain or disrupt online movements, she offers a framework for understanding and transforming the rhetorical currents that shape contemporary digital life.
In March 2013, 19-year-old Tunisian citizen Amina Sboui posted two photographs on social media-topless with feminist slogans written on her chest-in response to policies curtailing women's rights. Her post sparked a series of feminist protest events that would become the subject of news articles, blogs, and social media posts around the globe. As the images and commentary circulated online, so too did bodily related rhetorics.
In Affective Rhetorics Jessica L. Ouellette uses this movement to explore how affect-bodily associations, responses, reactions, and orientations-drives digital discourse and reshapes our social and bodily relations online. Using the tools of transnational feminist rhetoric, Ouellette investigates the affective economies that underpin the circulation of rhetoric and power across digital platforms, revealing how feeling operates as both fuel and currency. By identifying the affective energies that sustain or disrupt online movements, she offers a framework for understanding and transforming the rhetorical currents that shape contemporary digital life.
More details
Series
Language
English
Place of publication
South Carolina
United States
Target group
College/higher education
Illustrations
20 Halftones, black and white
Dimensions
Height: 229 mm
Width: 12 mm
Thickness: 152 mm
ISBN-13
978-1-64336-695-1 (9781643366951)
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Schweitzer Classification
Person
Jessica L. Ouellette is associate professor of English and women and gender studies, and the director of writing programs at the University of Southern Maine. She is coeditor of Feminist Connections: Rhetoric and Activism Across Time, Space, and Place.