Law Management Section Guide to Business Development
Published on 14. February 2015
Book
Mixed media product
136 pages
978-1-907698-77-4 (ISBN)
Description
The Law Management Section Guide to Business Development offers practical advice on how firms can use business development tools and techniques to drive growth and profitability. Expert authors give valuable insight into how to gain new clients and develop new business from existing clients. The A4 size book includes detailed analysis of the key areas of business development such as: promotional mix branding client relationship management competitive tendering client care planning and budgeting sales and sales management smaller practices pricing and fees online marketing research and analysis reputation management social media. This book is an essential guide that provides summaries of the key issues and techniques. It includes check-lists and hints and tips, plus information and support on the business and management issues of the day to enable firms to perform even better and more profitably.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-907698-77-4 (9781907698774)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Andrew Otterburn is a chartered accountant and management consultant. Over the last 17 years he has advised nearly 200 firms of solicitors in the UK and Ireland. Previous publications include Profitability and Financial Management and Cash Flow and Improved Financial Management (both Law Society Publishing, 1998). He is co-author of the annual benchmarking survey of law firms in Scotland published by the Law Society of Scotland. He was an advisor to Lord Carter's review of legal aid procurement. David Bott is a member of the Law Management Section committee and Principal of Bott and Co, a top 200 firm specialising in personal injury claims. Individual chapters have been updated by Law Management Section committee members and others including Andrew Otterburn, Kevin Poulter and Sue Stapely.
Content
1. Foreword; 2. Introduction; 3. Promotional mix; 4. Branding; 5. Client relationship management; 6. Competitive tendering; 7. Client care; 8. Planning and budgeting; 9. Sales and sales management; 10. Smaller practices; 11. Pricing and fees; 12. Legal services reforms and related trends; 13. E-marketing; 14. Research and analysis; 15. Reputation management; 16. Client feedback; 17. Social media.