Successful Marketing to the 50+ Consumer
How to Capture One of the Biggest and Fastest-growing Markets
Published on 2. June 1989
Book
Hardback
372 pages
978-0-13-860271-0 (ISBN)
More details
Series
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Prentice Hall Europe (a Pearson Education company)
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 244 mm
Width: 184 mm
Weight
858 gr
ISBN-13
978-0-13-860271-0 (9780138602710)
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Schweitzer Classification